Prius Mock Up Ideas

These mock up design ideas of the keys and key chains are a simplistic way of getting the message of what Prius cars are about and what they do for the environment. It is a design that shows all of that without the cliched view of the car traveling through the landscape. The different key chains are vital to this design as it shows that Prius saves the environment, trees and the future of our family or friends. The slogan states that Prius is a key to saving the future of our planet as we know it. By taking this view it shows its not about the car and its looks, it is about what this car does for the environment.

Prius Rough Design Sketches

Prius Slogan Ideas

• Get more from the environment

• Designed for the Environment, Engineered to last 

• Prius- Australian for ‘…’ 

• Bridge the gap with Prius

• Go on, Get your Prius out 

• What can Prius do for you?

• "Your Future. Your Prius."

• "Your Environment. Your Prius."

• "Prius - Don't Get Left Behind"

• "One With The World/Environment"

Prius Advertisements and Inspiration

Prius Research/Background Information

Toyota Prius Research

Background- The Toyota Prius has a high-tech hybrid engine which uses up to

50% less fuel and generates up to 80% less emissions. Yet it still performs as well as a normal car.

The Toyota Prius is a full hybrid electric size hatchback, formally a compact sedan developed and manufactured by the Toyota Motor Corporation. The EPA and California Air Resources Board (CARB) rate the Prius among the cleanest vehicles sold in the United States based on smog forming and toxic emissions.

The Prius first went on sale in Japan in 1997, making it the first mass produced hybrid vehicle. It was subsequently introduced worldwide in 2001. The Prius is sold in more than 70 countries and regions, with its largest markets being those of Japan and North America. In May 2008, global cumulative Prius sales reached the milestone 1 million vehicle mark, and in September 2010, the Prius sales reached worldwide cumulative sales of 2.0 million units. The U.S is the largest market, with 1 million Prii sold by early April 2011.

Prius- Latin word meaning “before”. According to Toyota, the name was chosen because the Prius was launched before environmental awareness became a mainstream social issue.

Target- Male and female motorists who have a social conscience (or at least like to believe they have one.)

SMP- Prius is the most environmentally friendly car in Australia.

Models- Prius, Prius i-Tech.

Generations- 1^st Generation (XW10=1997-2003)

2^nd Generation (XW20=2003-2009)

3^rd Generation (XW30=2009-Present)

Latest= Plug-in Hybrid

Price- Prius: RRP= $34,900/ Full drive away= $38,758.92

Prius i-Tech: RRP= $ 45,990/ Full drive away= $50,146.92

Colours- Glacier White, Ebony, Tasman, Stealth, Wildfire, Silver Pearl and Crystal Pearl.

Toyota Prius

product:	Toyota Prius
media:	Posters - 24 sheet
target:	Male and female motorists who have a social conscience (or at least like to believe they have one).
SMP:	Prius is the most environmentally friendly car in Australia.
background:	The Toyota Prius has a high-tech hybrid engine which uses up to 50% less fuel and generates up to 80% less emissions.  Yet it still performs as well as a normal car.

Final Billboard Design for SMINT

In the end we decided that having a "running campaign" would be more effective than having just a singular billboard.

When we realised we would go with this theme, we decided that having a similar concept, layout, image and slogan would work more effectively to our target market, and we started thinking about the design campaign as a whole, not just one singular billboard.

With all three designs we went with the same approach as stated before - simple, humorous, straightforward and appealing.

We had many slogans to choose from "Take The Smint", "When Will He Get The SM/HINT", "Get The Smint", "Give Them The Smint" but in the end we decided on a single slogan to tie all of our billboards together.

Mock-Ups

 

Research/ Mock-Ups

SMINT Process Taken

We decided in our meeting, that we would take a simplistic approach, because we knew that when people view a billboard advertisement that they usually only see the ad for 30 seconds, this is because they are either driving, walking etc.

We also agreed that along with a simple approach we would create a straightforward and humorous design because that would be the best possible way to grab peoples attention in a short time frame, and make them remember the advertisement for a long time.

Taking a humorous approach to design aspects, would also benefit us as designers because in the design brief it stated that our target market are young adults aged between 18-24 years. So this funny, straightforward and even attractive designs would grab their attention immediately, and then get them to buy the product, because it appeals to their needs/wants.

Smint research

http://www.youtube.com/watch?v=rK9xDkW4hws

Smint research

http://www.youtube.com/watch?v=rK9xDkW4hwshttp://www.youtube.com/watch?v=3JYSYVoN4C0&feature=relatedhttp://www.youtube.com/watch?v=3JYSYVoN4C0&feature=related