Toyota Prius Research
Background- The Toyota Prius has a high-tech hybrid engine which uses up to
50% less fuel and generates up to 80% less emissions. Yet it still performs as well as a normal car.
The Toyota Prius is a full hybrid electric size hatchback, formally a compact sedan developed and manufactured by the Toyota Motor Corporation. The EPA and California Air Resources Board (CARB) rate the Prius among the cleanest vehicles sold in the United States based on smog forming and toxic emissions.
The Prius first went on sale in Japan in 1997, making it the first mass produced hybrid vehicle. It was subsequently introduced worldwide in 2001. The Prius is sold in more than 70 countries and regions, with its largest markets being those of Japan and North America. In May 2008, global cumulative Prius sales reached the milestone 1 million vehicle mark, and in September 2010, the Prius sales reached worldwide cumulative sales of 2.0 million units. The U.S is the largest market, with 1 million Prii sold by early April 2011.
Prius- Latin word meaning “before”. According to Toyota, the name was chosen because the Prius was launched before environmental awareness became a mainstream social issue.
Target- Male and female motorists who have a social conscience (or at least like to believe they have one.)
SMP- Prius is the most environmentally friendly car in Australia.
Models- Prius, Prius i-Tech.
Generations- 1st Generation (XW10=1997-2003)
2nd Generation (XW20=2003-2009)
3rd Generation (XW30=2009-Present)
Latest= Plug-in Hybrid
Price- Prius: RRP= $34,900/ Full drive away= $38,758.92
Prius i-Tech: RRP= $ 45,990/ Full drive away= $50,146.92
Colours- Glacier White, Ebony, Tasman, Stealth, Wildfire, Silver Pearl and Crystal Pearl.
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