Laser Eye Double Page - Final Design

Laser Eye Magazine Mockups

Laser Eye Surgery - Direction to take

We realised in the beginning that in order to make an advert on Laser Eye Surgery, that we would initially have to create a design that informs the target market of its benefits. Because glasses have become trendy, and another fashion accessory in the last few years, we would have to reveal that laser eye surgery can too be trendy. In our group meeting we discussed how we could make this happen for laser eye surgery and decided we could go in the direction of a design that shows that it is affordable, hassle-free, glamorous and is beneficial in the long-term.

Laser Eye Clinic Research

	Print/Magazine
product:	Laser Eye Clinic
media:	Magazine - double page spread
target:	Women/Men 18-40 who wear glasses
SMP:	You'll never need to wear glasses again
background:	Our safe, quick and painless laser procedure will improve your sight radically within 48 hours.

FINAL DESIGN

This design was chosen because of its straightforwardness towards the topic of anti-slavery within the world, it also reveals to the target audience that this is happening in Australia. Its white background is not what is normally seen within a newspaper, so its originality will draw attention immediately to the bright colours. The logo at the top symbolises women who are trafficked and the chain represents their enslavement. The symbol also makes a sad face, showing the emotion it brings to these people who are trafficked. The text at the bottom against that of the image of the world informs the audience the facts and figures of human trafficking, and there is a website below to tell them how they can help, which is a main focus of the brief.

ANTI-SLAVERY MOCKUPS

Anti-Slavery/Human Trafficking: Possible Slogans to use

- Slavery (with the currency symbols for the S=$, E=£ , Y=¥) or switch the E=€ and use as the L=£) = $LAV£¥ or $£AV€¥


- This could be you/ family member/ friend


- Some don't have a choice. Stop slavery


- This could be your daughter. Stop human trafficking


- Slavery. Still happening today



- Speak up for those who can't




-For some, freedom isn't a given 


-Slavery (with the 'L', 'R' and 'Y' crossed out to spell 'save')


-Help those, Who can't help themselves


-Help us help the world, donate today


-Help abolish slavery for a brighter tomorrow


-Break the chains, what can you do to help?


-Freedom. Everyone's right


-A human life is not an object


-Human trafficking is criminal


-See. Say. Stop Slavery.


-Every Mother, child, Son and Father deserves freedom


-Their Voices aren't enough, we need yours

Anti-Slavery/Human Trafficking: Direction to take

We have a weekly meeting every Friday afternoon's, where our group discusses ideas and try and decide on a possible direction to undertake.

For this design we decided that ONE image and ONE statistic would be enough as a Newspaper Advertisement. A confronting image would be best to find, because it will be the image that grabs the target markets attention first, the statistic (fact/figure) will then hold their attention and make them think about the advertisement long after they've finished reading, because it reinforces to them, that this is actually happening within Australia, not just in poorer, third-world countries.

A modern day, confronting image was decided, where we could bring the target market to realise that it could happen to them, their daughter, wife, sister etc etc. Darker, ominous colours were also agreed upon to use as that sets the mood, and one (possibly two) statistic/s.

Anti-Slavery/Human Trafficking: Statistics and Facts

• An estimated 2.5 million people are in forced labour (including sexual exploitation) at any given time as a result of trafficking1 Of these:

o 1.4 million – 56% - are in Asia and the Pacific

o 250,000 – 10% - are in Latin America and the Caribbean

o 230,000 – 9.2% - are in the Middle East and Northern Africa

o 130,000 – 5.2% - are in sub-Saharan countries

o 270,000 – 10.8% - are in industrialized countries

o 200,000 – 8% - are in countries in transition

• 161 countries are reported to be affected by human trafficking by being a source, transit or destination count3

• People are reported to be trafficked from 127 countries to be exploited in 137 countries, affecting every continent and every type of economy

The Victims:

• The majority of trafficking victims are between 18 and 24 years of age5 An estimated 1.2 million children are trafficked each year

• 95% of victims experienced physical or sexual violence during trafficking (based on data from selected European countries)

• 43% of victims are used for forced commercial sexual exploitation, of whom 98 per cent are women and girls

• 32% of victims are used for forced economic exploitation, of whom 56 per cent are women and girls

Many trafficking victims have at least middle-level education

 The Traffickers:

• 52% of those recruiting victims are men, 42% are women and 6% are both men and women

 • In 54% of cases the recruiter was a stranger to the victim, 46% of cases the recruiter was known to victim

• The majority of suspects involved in the trafficking process are nationals of the country where the trafficking process is occurring

Prosecutions:

• In 2006 there were only 5,808 prosecutions and 3,160 convictions throughout the world

• This means that for every 800 people trafficked, only one person was convicted in 2006

Sex Trafficking: Facts & Figures:

– The United Nations estimates that 700,000 to 4 million women and children are trafficked around the world for purposes of forced prostitution, labor and other forms of exploitation every year. Trafficking is estimated to be a $7 billion dollar annual business.

– Victims of trafficking are subject to gross human rights violations including, rape, torture, forced abortions, starvation, and threats of torturing or murdering family members.

– Nearly every country is involved in the web of trafficking activities, either as a country of origin, destination or transit. Countries of destination include Australia, Brazil, Cambodia, France, India, Israel, Japan, The Netherlands, Nigeria, Saudi Arabia, United Kingdom, United Arab Emirates, and the United States.

- Traffickers recruit women and children through deceptive means including falsified employment advertisements for domestic workers, waitresses and other low-skilled work. Traffickers include those involved in highly sophisticated networks of organized crime and may be as close to home as a relative to the victim.

Who Are The Traffickers?

– Traffickers are  members of highly sophisticated networks of organized crime. 

– Traffickers are family members and friends of the trafficking victim. A six-year-old boy, Mohammad Mamun, was taken from his poor Bangladeshi parents by a neighbor, and ended up in a foreign desert land being exploited as a camel jockey.

– Victims of trafficking are later used to traffic other women and children. Traffickers from Benin see themselves as helping the home community–facilitators for families looking for some extra income. One trafficker commented, “Every girl who travels and who doesn’t get deported is a potential sponsor for more.”

Children Are Not Protected:

– Children from Pakistan and Bangladesh are kidnapped or sold by their parents to traffickers who take them to Persian Gulf States including the United Arab Emirates and Saudi Arabia, to work as camel jockeys. These children 3 to 7 years of age and are malnourished to keep their weight below 35 pounds. They suffer physical abuse from the traffickers and work all day training camels. Many of these children suffer extreme injuries or death from falling off camels during the races.

– Child victims of trafficking are very vulnerable to HIV/AIDS. Misconceptions that having sex with a virgin can cure HIV/AIDS have fueled an increased demand for child prostitutes.

– Girls from 15 to 17 years of age are trafficked from Thailand and Taiwan to South Africa. Traffickers recruited these girls to work as waitresses or domestic workers. Once they arrive in South Africa they are forced into prostitution.

– Filipino children are trafficked to countries in Africa, the Middle East, Western Europe and Southeast Asia, where they are sexually exploited. Traffickers loan parents a sum of money, which the girl must repay to the trafficker through forced prostitution. In one case, a Filipino woman rented her 9-year-old niece to foreign men for sex, and eventually sold her to a German pedophile.

Sexual Slavery, In The 21st Century:

– The Cadena smuggling ring trafficked women, some as young as 14, from Mexico to Florida. The victims were forced to prostitute themselves with as many as 130 men per week in a trailer park.

– Domestic servants in some countries of the Middle East are forced to work 12 to 16 hours a day with little or no pay, and subject to sexual abuse such as rape, forced abortions, and physical abuse that has resulted in death.

– Traffickers in many countries in West Africa take girls through voodoo rituals in which girls take oaths of silence and are often raped and beaten, prior to their leaving the country. They are also forced to sign agreements stating that, once they arrive in another country, they owe the traffickers a set amount of money. They are sworn to secrecy and given detailed accounts of how they will be tortured if they break their promise. 

-Traffickers have taken women and young girls to shrines and places of cultural or religious significance; they remove pubic and other hair and then perform a ceremony of intimidation.

Anti-Slavery/Human Trafficking Research

Week 3 : Anti-Slavery Newspaper Advertisement

	Press/Newspaper:
product:	Anti-Slavery International
media:	Newspaper - full page
target:	Male/Female - 25+
SMP:	Help stop the trafficking of women
background:	Hundreds of thousands of women are trafficked worldwide each year.  Through deception, coercion and the threat or use of violence they are forced into slavery as domestic servants, in sweatshops, and sexual exploitation. Despite there being victims of a serious human rights abuse, in most countries they are denied the help and protection they need.  In many cases, they are deported to the countries and conditions, from which they were trafficked, only to be trafficked again. Almost every country in affected by this modern-day slave trade - you can help make a difference. The objective is to drive interest to the wider issue as well as to the antislavery website where people can then take the appropriate steps to help.

Final Toyota Prius Design

Out of all the mockups we chose this design because of its elegance, sophistication and simplicity, as well as getting the message across to potential buyers. It is also able to confirm to people who have already bought a Prius that they have done the right thing.
A 24 page poster is suited to billboards, bus-side advertisements etc. etc. so we needed a design that immediately grabbed peoples attention with its message. This design is able to do that because the car (which is being advertised) is in main focus, driving forwards (to the future), has a large logo of the brand it is selling (Toyota Prius), as well as having a slogan telling people, to people who havent yet bought it, or are thinking about it -that this is the way forwards in for an environmentally friendly future.

Prius Mock-Up Designs

Resolved Prius Designs