Saturday 6 August 2011

Week 3 : Anti-Slavery Newspaper Advertisement


Press/Newspaper:
product:Anti-Slavery International
media:Newspaper - full page
target:Male/Female - 25+
SMP:Help stop the trafficking of women
background:
Hundreds of thousands of women are trafficked worldwide each year.  Through deception, coercion and the threat or use of violence they are forced into slavery as domestic servants, in sweatshops, and sexual exploitation.

Despite there being victims of a serious human rights abuse, in most countries they are denied the help and protection they need.  In many cases, they are deported to the countries and conditions, from which they were trafficked, only to be trafficked again.

Almost every country in affected by this modern-day slave trade - you can help make a difference.

The objective is to drive interest to the wider issue as well as to the antislavery website where people can then take the appropriate steps to help.

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