Anti-Slavery/Human Trafficking Research

Week 3 : Anti-Slavery Newspaper Advertisement

	Press/Newspaper:
product:	Anti-Slavery International
media:	Newspaper - full page
target:	Male/Female - 25+
SMP:	Help stop the trafficking of women
background:	Hundreds of thousands of women are trafficked worldwide each year.  Through deception, coercion and the threat or use of violence they are forced into slavery as domestic servants, in sweatshops, and sexual exploitation. Despite there being victims of a serious human rights abuse, in most countries they are denied the help and protection they need.  In many cases, they are deported to the countries and conditions, from which they were trafficked, only to be trafficked again. Almost every country in affected by this modern-day slave trade - you can help make a difference. The objective is to drive interest to the wider issue as well as to the antislavery website where people can then take the appropriate steps to help.

Final Toyota Prius Design

Out of all the mockups we chose this design because of its elegance, sophistication and simplicity, as well as getting the message across to potential buyers. It is also able to confirm to people who have already bought a Prius that they have done the right thing.
A 24 page poster is suited to billboards, bus-side advertisements etc. etc. so we needed a design that immediately grabbed peoples attention with its message. This design is able to do that because the car (which is being advertised) is in main focus, driving forwards (to the future), has a large logo of the brand it is selling (Toyota Prius), as well as having a slogan telling people, to people who havent yet bought it, or are thinking about it -that this is the way forwards in for an environmentally friendly future.

Prius Mock-Up Designs

Resolved Prius Designs

Prius MockUps

These designs reveal the elegance of the Prius, but also commenting about how the customer will be helping the future/environment/world by buying the car. It also reinforces people who have already bought a Prius, that they are saving the earth, and that the Prius is the way forwards for the future, therefore making them feel better about it.

Prius Mock ups

These mock up designs are aimed toward the older more wealthy age group which are able to 1) afford the car and 2) understand climate change and the need for hybrid motoring technology.