We have a weekly meeting every Friday afternoon's, where our group discusses ideas and try and decide on a possible direction to undertake.
For this design we decided that ONE image and ONE statistic would be enough as a Newspaper Advertisement. A confronting image would be best to find, because it will be the image that grabs the target markets attention first, the statistic (fact/figure) will then hold their attention and make them think about the advertisement long after they've finished reading, because it reinforces to them, that this is actually happening within Australia, not just in poorer, third-world countries.
A modern day, confronting image was decided, where we could bring the target market to realise that it could happen to them, their daughter, wife, sister etc etc. Darker, ominous colours were also agreed upon to use as that sets the mood, and one (possibly two) statistic/s.
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