Out of all the mockups we chose this design because of its elegance, sophistication and simplicity, as well as getting the message across to potential buyers. It is also able to confirm to people who have already bought a Prius that they have done the right thing.
A 24 page poster is suited to billboards, bus-side advertisements etc. etc. so we needed a design that immediately grabbed peoples attention with its message. This design is able to do that because the car (which is being advertised) is in main focus, driving forwards (to the future), has a large logo of the brand it is selling (Toyota Prius), as well as having a slogan telling people, to people who havent yet bought it, or are thinking about it -that this is the way forwards in for an environmentally friendly future.
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