Laser Eye Surgery - Direction to take

We realised in the beginning that in order to make an advert on Laser Eye Surgery, that we would initially have to create a design that informs the target market of its benefits. Because glasses have become trendy, and another fashion accessory in the last few years, we would have to reveal that laser eye surgery can too be trendy. In our group meeting we discussed how we could make this happen for laser eye surgery and decided we could go in the direction of a design that shows that it is affordable, hassle-free, glamorous and is beneficial in the long-term.