These mock up design ideas of the keys and key chains are a simplistic way of getting the message of what Prius cars are about and what they do for the environment. It is a design that shows all of that without the cliched view of the car traveling through the landscape. The different key chains are vital to this design as it shows that Prius saves the environment, trees and the future of our family or friends. The slogan states that Prius is a key to saving the future of our planet as we know it. By taking this view it shows its not about the car and its looks, it is about what this car does for the environment.
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