We decided in our meeting, that we would take a simplistic approach, because we knew that when people view a billboard advertisement that they usually only see the ad for 30 seconds, this is because they are either driving, walking etc.
We also agreed that along with a simple approach we would create a straightforward and humorous design because that would be the best possible way to grab peoples attention in a short time frame, and make them remember the advertisement for a long time.
Taking a humorous approach to design aspects, would also benefit us as designers because in the design brief it stated that our target market are young adults aged between 18-24 years. So this funny, straightforward and even attractive designs would grab their attention immediately, and then get them to buy the product, because it appeals to their needs/wants.
No comments:
Post a Comment