Thursday, 28 July 2011

Toyota Prius

product:Toyota Prius
media:Posters - 24 sheet
target:Male and female motorists who have a social conscience (or at least like to believe they have one).
SMP:Prius is the most environmentally friendly car in Australia.
background:
The Toyota Prius has a high-tech hybrid engine which uses up to 50% less fuel and generates up to 80% less emissions.  Yet it still performs as well as a normal car.

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