| product: | Toyota Prius |
| media: | Posters - 24 sheet |
| target: | Male and female motorists who have a social conscience (or at least like to believe they have one). |
| SMP: | Prius is the most environmentally friendly car in Australia. |
| background: | The Toyota Prius has a high-tech hybrid engine which uses up to 50% less fuel and generates up to 80% less emissions. Yet it still performs as well as a normal car. |
Thursday 28 July 2011
Toyota Prius
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