Friday 22 July 2011

Smint Brief

ABOUT SMINT
Smint, a sugar free breath freshening mint, now contains a whitening enzyme. It's the only pocket mint that freshens your breath while simutaneously whitening your teeth.
BACKGROUND
Smint mini-mint pastilles were the first product from Spanish multinational Chupa Chups S.A designed for an adult market. In the 1990s Chupa Chups saw an opportunity in the adult market, finding that its customers wanted a high-quality, sugar free product. After four years of development, Smint was introduced to the market in 1994 as a subsidiary brand.
By the end of the 1990s, Smint was easily recognized for its dispenser, which dispenses a single pastille at a time, and for its award-winning campaign “No Smint, no kiss”.
FLAVOURS
Mint, Spearmint, Peppermint, Winter Ice, Liquorice, Lemon, Peach, Wild Berry.
TEETH WHITENING FLAVOURS
Fresh mint, strawberry.
SMINT GUM FLAVOURS
Fresh Mint, Strong Mint, Strawberry, Blackberry.
TARGET AUDIENCE
Guys and girls aged 18-24.


RANDOM SMINT FACTS

  1. The Oral Care Division of Smint has developed the revolutionary new White by Smint - the first mint in Australia to whiten teeth, fighting common offenders such as coffee and red wine, which can discolour tooth enamel. 

  2. And the good news is that White by Smint features a natural whitening ingredient, restoring teeth to their natural sparkling whiteness while still freshening breath with an intense mint flavour.

  3. Unlike other whitening products like some toothpastes and gel formulas, which use chemicals and abrasives, White by Smint is gentle on teeth and gums. Featuring Papaine, a natural active Pawpaw enzyme, White by Smint breaks down plaque and whitens dental enamel without the use of harsh peroxides.

  4. White by Smint’s intense fresh mint flavour also instantly lowers the temperature in your mouth for ultra fresh breath and that ‘just-brushed’ feeling.

  5. As with all four of Smint’s flavours, the new White by Smint is sugar free and fully endorsed by the International Dental Institution. This means it has been tested and recognised as a Tooth Friendly Product.

  6. Available in a stylish one-at-a-time compact dispenser, White by Smint is ideal for busy lifestyles and is discreet enough for pockets, handbags and desk-drawers for on the go freshness.

  7. White by Smint is available now in supermarkets and convenience outlets nationally for a recommended retail price of $2.10 - $2.50 (N.Wt. 6g).

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