Final Billboard Design for SMINT

In the end we decided that having a "running campaign" would be more effective than having just a singular billboard.

When we realised we would go with this theme, we decided that having a similar concept, layout, image and slogan would work more effectively to our target market, and we started thinking about the design campaign as a whole, not just one singular billboard.

With all three designs we went with the same approach as stated before - simple, humorous, straightforward and appealing.

We had many slogans to choose from "Take The Smint", "When Will He Get The SM/HINT", "Get The Smint", "Give Them The Smint" but in the end we decided on a single slogan to tie all of our billboards together.